At the heart of Juicy Coffee Roasters is the vision of a specialty roastery built around a workshop that allows us to apply the highest production standards and driven by the desire to offer high-quality coffees at attractive prices.

To achieve this, we select our coffees well in advance of their arrival in Europe, as much as possible directly from the producer. We don't necessarily go towards the most obvious coffees with their strong aromatic palettes, but rather towards the more delicate, subtle coffees whose complexity reflects their terroir, their variety, the quality of the producer's work, and their fermentation process.

Sample roasting and cupping play a significant part in our work and are a crucial step that we particularly enjoy. This is where we analyze, compare, discuss, and taste again and again to assess the characteristics and potential of each cup and ultimately make a choice.

Although we each have different experiences and expertise, we share a common vision of what a high-quality cup should be. It is therefore relatively easy for us, during these discussions, to agree on the cups that make sense to us.

We then adapt our roasting profile based on the inherent characteristics of the bean, its aromatic content, and why we selected it. We thus offer a seasonal menu featuring coffees with diverse profiles, suitable for both pour-over methods and espresso extraction. We never apply a pre-established roasting style; instead, we adapt to each coffee.

Simon & Luca